SEGA approached us to help launch their new wave of retro games, re-releases of 80's and 90's classic titles. The message needed to tap in to nostalgia whilst converting new gamers into lovers of retro SEGA titles.
OUR SOLUTION & RESULTS:
80's cereal seemed like the ultimate nostalgic treat - we all loved it, it always came with toys and puzzles, and it holds a place in all our hearts - so we commissioned a specially designed 'Gold Rings' cereal to give to influencers and journalists to tease the new releases in the SEGA catalogue.
Coverage ranged from top YouTube influencers to key men's press and gaming press such as Eurogamer, IGN, ShortList, The Guardian, The Times, GameSpot, Empire Online, and Kotaku.
ROI to date in excess 1250%. AVE in excess £240,000