2K Games commissioned us to find a suitable, cost-effective way of puncturing the mass market in order to reach a brand new audience for their forthcoming game 'Evolve'. Without wanting to go down the 'target gamers' route, 2K still wished to gain awareness in the wider male media.
OUR SOLUTION & RESULTS:
Calling upon our contacts in the TV, print, and radio industries we were able to work with Premier League footballer Saido Berahino to becoming the spokesperson for the game.
Saido was interviewed across The Sun, The Mirror, Sky Sports News, Soccer AM, and several radio programs
In a single day and over the following weekend, Saido's interviews were sydnicated across more than twenty vital media outlets, all of whom were the perfect demographic for the game.
Tracked over 1500% ROI, with AVE of approx £850,000