2K Games commissioned us to find a suitable, cost-effective way of puncturing the mass market in order to reach a brand new audience for their forthcoming game 'Evolve'. Without wanting to go down the 'target gamers' route, 2K still wished to gain awareness in the wider male media.



  • Calling upon our contacts in the TV, print, and radio industries we were able to work with Premier League footballer Saido Berahino to becoming the spokesperson for the game. 

  • Saido was interviewed across The Sun, The Mirror, Sky Sports News, Soccer AM, and several radio programs

  • In a single day and over the following weekend, Saido's interviews were sydnicated across more than twenty vital media outlets, all of whom were the perfect demographic for the game.

  • Tracked over 1500% ROI, with AVE of approx £850,000