Aiming to break into the UK market, RIVA Audio approached BOPE with the intention of creating stand out, rolling coverage for their range of HD wireless audio speakers. In a saturated market, hands-on was key, as was creating compelling stories around the brand and its USPs.
OUR SOLUTION & RESULTS:
The history behind RIVA's founder was a compelling, musically-rich story that begged to be told. We utilised this angle to give the RIVA range true stand-out coverage that no comparable product could match.
Triple A coverage across 50+ media outlets, ranging from T3, Stuff, Men's Fitness, iCreate, TechRadar, The Sunday Mail, Daily Express, The Metro, The Sun, Q, NME, Absolute Radio, Kerrang, several BBC Radio Stations, and more.
ROI to date in excess 2700%. AVE in excess £2,300,000