Newly launched in the UK, subscription service Lootcrate wanted a stand out presence at the London Comic Con, but without actually being inside as an exhibitor. The activation also had to speak directly to fans and be easily picked up on social media.
OUR SOLUTION & RESULTS:
We identified that on the weekend of the MCM Expo the tube station nearest the convention centre would be shut, potentially leaving hundreds of attendees stranded (some in bulking costumes).
We used the USP of Lootcrate to its advantage and with 72 hours notice had laid-on a fleet of custom taxis to ferry people to the venue for free.
The taxis were fully branded with 'Lootcrate delivers', which perfectly educated the attending public about the arrival of the company in the UK.
ROI in excess of 800%, with huge, organically grown good will for the brand across social media and relevant press.