Leading UK retailer 'GAME' were seeking new direction, wanting to make themselves more aligned with a younger customer with greater disposable income. We were tasked with helping bring the business more in line with those free to spend more on games, whilst at the same time maintaining and nurturing their existing customer base.
OUR SOLUTION & RESULTS:
Working alongside Channel 4 and their PR agency we placed key gaming media front of centre of the new TV show 'Rob Beckett's Playing For Time', a show dedicated to celebrating gaming in an accessible and entertaining way.
Stand out coverage with the B2B and key gaming media, plus interviews with the new GAME CMO regarding her direction of the business and the future of the company on the high street.
ROI of 500%. AVE in excess £500,000