Leading UK online food delivery company Deliveroo wanted to engage more with the gaming and esports communities and become the 'go to' portal for food delivery during gaming sessions. Our brief was to create something budget-friendly, visual and 'fun' that would ensure gamers knew Deliveroo was always on-hand to get fresh food delivered straight to their door.
OUR SOLUTION & RESULTS:
We commissioned a specially-designed 'Emergency Burrito Button' to be installed in flagship gaming arenas around the country. One press of the big red button and Deliveroo would be alerted to deliver a burrito to a hungry gamer.
Cost-effective and highly visual, the stunt gained in access of 50+ pieces of coverage over the weekend of launch, with coverage in the likes of The Daily Star, Gizmodo, LadBible, and the BBC.
ROI to date in excess 2000%. AVE in excess £690,000